Thursday, March 19, 2009

ABS-CBN to launch summer station ID

Summer always sizzles with energy. This summer season, ABS-CBN’s Station ID shows how such vigor can be used to help make the country a better place.

In the colorful music video, entertainment stars and news personalities will be seen building homes for the poor, cleaning a river and the sea, sweeping streets, feeding children, among many other community activities.

They will also be dancing to a lively song performed by “Kanto Boys” Billy Crawford, John Lloyd Cruz, Luis Manzano and Vhong Navarro. The song, written by Robert Labayen and Peewee Gonzales, is about “spreading love and care everyday and everywhere.” The music was composed by Star Records’ Christian Martinez.

ABS-CBN chose the socially relevant theme recognizing the hard times brought about by the global recession.

The creators of the summer station ID believe that the scarcity of material wealth can be overcome by an abundance of generosity and concern for one another. That is also why the company’s TV channel is using the battlecry “Kayang-Kaya Natin, Kapamilya” for the whole year.

Guided by the unchanging motto “In the Service of the Filipino Worldwide,” ABS-CBN has always been engaged in a lot of public service programs.

Last year, ABS-CBN launched Bayanijuan as the banner tying together all of the company’s work in protecting the rights and welfare of children, saving the environment, providing educational tools, rebuilding disaster-hit communities and empowering the poor through sustainable livelihood programs. The media company also recently launched Kapit-Bisig sa Ilog Pasig. All of these projects are done with the help of donors, partners and volunteers from both the government and private sectors.

The summer station ID was created by ABS-CBN’s Creative Communications Management Team.

The project was led by Johnny de los Santos, Danie Sedilla-Cruz, Edsel Misenas, Kathrina Sanchez and Dang Baldonado. It is directed by Paolo Ramos and Peewee Gonzales. Other members are Jimmy Porca, project coordinator; Wowie Hao, cinematographer; Sam Esquillon, production designer; Rap Dela Rea, editor; Maribeth Bichara, choreographer; Rosalie David, caster; Marvin Bragas, location manager.


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