ABS-CBN launched its Christmas station ID (SID) which was put together by its Creative Communications Management (CCM) group. This year’s station ID features not only the network’s stars and broadcasters, but ordinary people from different sectors as well. It was participated by more than 300 talents pooled together for the project.
The station ID this year is simpler in comparison to previous years as it encourages Filipinos to bounce back after the calamities, and reminds the public that “goodness shines the brightest in the darkest hours.”
Below is the Kapamilya station ID from YouTube: