Wednesday, February 11, 2009
TNS: ABS-CBN is leading network in RP
A national ratings survey done by TNS Media Research showed that ABS-CBN remained the leading network in the country.
From February 1 to 7, 2009, TNS Media’s survey results showed that 43.5 percent of 1,200 households were tuned in to ABS-CBN while its competitor only got more than 36 percent.
TNS Media said viewers from NCR would show an almost even distribution of program preferences for the two leading networks. Suburbs and Central Luzon showed preference to GMA 7, it added.
Majority of viewers from North Luzon, South Luzon, the Visayas and Mindanao, on the other hand, showed preference toward ABS CBN, according to TNS Media.
In the same survey, Kapamilya television programs also continued to dominate the list of top most-watched shows.
Noontime variety show Wowowee was the top national weekday (morning and afternoon) program.
The top four programs on primetime, meanwhile, were May Bukas Pa, I Love Betty La Fea, TV Patrol World and Tayong Dalawa.
Maalaala Mo Kaya, Flash Bomba, Rated K, Singing Bee, Dragonna, on the other hand, were the top five weekend programs.
Other most-watched ABS-CBN shows from February 1 to 7 based on TNS Media Research were:
* May Bukas Pa, Betty La Fea - top two programs preferred by males
* May Bukas Pa, I Love Betty La Fea, Tayong Dalawa, TV Patrol World - top four programs preferred by females
* May Bukas Pa, I Love Betty La Fea, Tayong Dalawa - top three programs preferred by 20 - 29 years old bracket
* May Bukas Pa, TV Patrol World, I Love Betty La Fea, Tayong Dalawa - top four programs preferred by the 50 and above
* I Love Betty La Fea, May Bukas Pa, Tayong Dalawa, Eva Fonda - top four programs preferred by the A & B
* I Love Betty La Fea, May Bukas Pa, Tayong Dalaw, TV Patrol World - top four programs preferred by the C1 & C2
* May Bukas Pa, I Love Betty La Fea, TV Patrol World, Tayong Dalawa - top four programs most preferred by the Ds
* GMA 7 programs topped the list of programs preferred by the Es but May Bukas Pa, I Love Betty La Fea, Tayong Dalawa and TV Patrol World were included on the top 10 preference.
“In the total Philippines, ABS is definitely the larger broadcaster on a national scale. And in Mega Manila, there's almost nothing between the two broadcasters,” said Phillip Jones, regional director of TNS-Southeast Asia and Pacific.
Jones added: “We see major jumps in the news coverage. People are turning to television to catch up.”
ABS-CBN, meanwhile, thanked its viewers for their unwavering support. ABS-CBN added that it would continue to offer new shows to the Kapamilya viewers.
“Ni-reconfirm lang ‘yong ating national leadership. Sabi nga ng marami mahirap ang panahon pero hindi naman ibig sabhin nyan eh magpapabaya tayo sa mga programang i-share natin sa kanila,” said Bong Osorio, ABS-CBN Corporate Communications head.
February 10 survey results
Meanwhile, TNS Media survey results showed that 11 ABS-CBN TV programs were also among the top 20 most-watched shows for February 10.
New show May Bukas Pa, a TV drama series on hope and faith, topped the list (39.2 percent). I Love Betty La Fea (37.2) and Tayong Dalawa (35.7) took the second and third spots, respectively. “TV Patrol World” was ranked fourth, with 31.7 percent.
Wowowee, Pinoy Fear Factor Argentina, South America, Kapamilya Deal or No Deal, Carlo J. Caparas' Pieta, Parekoy, Pilipinas Game Ka Na Ba? and La Traicion The Betrayal also made the list.
Below is TNS Media Research’s complete list of top 20 TV programs for Febuary 10:
RANK STATION PROGRAM %
1. ABS-CBN MAY BUKAS PA 39.2
2. ABS-CBN I LOVE BETTY LA FEA 37.2
3. ABS-CBN TAYONG DALAWA 35.7
4. ABS-CBN TV PATROL WORLD 31.7
5. GMA LUNA MYSTIKA 26.4
6. GMA CARLO J. CAPARAS' GAGAMBINO 25.7
7. GMA CARLO J. CAPARAS'S ANG BABAENG HINUGOT SA AKING TADYANG 24.7
8. GMA 24 ORAS 23.5
9. ABS-CBN WOWOWEE 23.4
10. ABS-CBN PINOY FEAR FACTOR ARGENTINA, SOUTH AMERICA 22.4
11. GMA MONEY WAR 18.7
12. ABS-CBN KAPAMILYA DEAL OR NO DEAL 18.6
13. GMA SINE NOVELA: SAAN DARATING ANG UMAGA? 17.9
14. GMA EAT... BULAGA! 16.2
15. ABS-CBN CARLO J. CAPARAS' PIETA 16.1
16. ABS-CBN PAREKOY 15.4
17. GMA FAMILY FEUD 15.2
18. ABS-CBN PILIPINAS GAME KA NA BA? 15.1
19. GMA DAISY SIETE 15.0
20. ABS-CBN LA TRAICION THE BETRAYAL 12.8